About Our CEO

Larissa Redmond Business Headshots-35 (333x500)

Larissa E. Redmond is the Founder/CEO of the Collegiate Life Investment Foundation (CLIF). The mission of CLIF is to serve as the premier vehicle to inform drivers across the state of Tennessee about the dangers of distracted driving, and to educate college-aged students and those matriculated into college, preventative ways to avoid its negligence. CLIF is committed to providing overall financial, psychological, and physical support for those who have been seriously affected by distracted driving in our community. Redmond founded the organization in 2012 after her fiancé at the time, Clifton B. Gibbs was killed by two distracted drivers on Highway 61 in Memphis, Tennessee. From that moment on, it has been her personal mission to make the Tennessee roadways fatality-free from distracted driving traffic accidents.

Redmond is a Memphis, Tennessee native. She is a proud graduate of Christian Brothers University, where she obtained a Bachelor’s Degree in English Literature. She is presently a Juris Doctorate Candidate at Atlanta’s John Marshall Law School, and is set to graduate in May of 2015; as well as a Master’s Degree Candidate at Capella University, focusing on Public Administration with a focus on Non-Profit Leadership, set to graduate in May 2016. Larissa has been recognized by AT&T as one of their Advocates for Change through her work to bring awareness to the dangers of distracted driving, and is a member of countless traffic organizations across the country. She is a proud member of Alpha Kappa Alpha Sorority, Incorporated.

Redmond continues to educate high school and college students across the state of Tennessee on the dangers of distracted driving through the foundations CLIF C.A.R.E.S. Program, which serves as a peer-to-peer awareness and educational program for teen driver safety.